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Your position:Home->china news-> Poor Service Poses High Risk for Banks

Chinese banks are under increasing pressure to improve risk management, but the high risk caused by customer service problems should not be overlooked.

The poor quality of banking services has long been a source of customer complaints. And the number of complaints has increased in recent years, according to the China Consumers' Association.

If you walk into a bank outlet, say the Industrial and Commercial Bank of China (ICBC) on Liyuan Road in Shanghai, you will most likely see bank tellers chatting to one another, despite the long queues of customers. Shouting matches frequently erupt between bank clerks and angry clients.

A survey released by the Horizon Research Consultancy recently showed that the quality of service provided by China's financial and banking industry is at the lower mid-level. Customer satisfaction scored only 75 out of 100.

The four largest banks, the ICBC, the Agricultural Bank of China, Bank of China and China Construction Bank, fared worse compared with smaller commercial banks when it came to customer satisfaction.

Slow service is the major complaint directed at the four large banks. Close to 70 percent of high-end customers said they intended to switch to another bank.

They will certainly have more choices when the first group of foreign banks registers locally and begins renminbi services in just a few weeks.

Service standards may also be lifted for clients in rural areas now that more small rural banks have been given the go-ahead.

While losing high-end customers will eat into banks' profits, losing ordinary customers will be a blow to their reputations. The large Chinese banks that once monopolized the industry cannot afford to lose either their profits or reputations.

Having gone public one after the other, it is surprising that Chinese banks have not upped their service standard as much as expected.

Before these banks start working on major risk management strategies, it would be more practical for them to address the risks created by poor service.

(China Daily March 13, 2007)


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