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After a two-year absence, the enormously popular Super Girls, China's single-sex answer to American Idol, is back, albeit under a new name. This time, it's called 'Happy Girls', according to Xinhua News Agency.
The original Super Girls singing contest ran for three seasons from 2004 to 2006. Featuring amateur performers from all over the country, it drew a massive audience, with 400 million viewers tuning in for the 2005 season finale. That made it the most widely viewed TV program in China, surpassing even China Central Television's annual Spring Festival Evening Gala. Li Yuchun, the 2005 champion, gained nationwide fame and was featured on a Time magazine cover as one of 'Asia's Heroes'. Another winner, Zhang Liangying, recently made her American television singing debut on the Oprah Winfrey Show. In 2007, Hunan Satellite Television, show's creator, launched a male version, called Happy Boys.
While hugely popular, the shows also triggered hot debates. Some celebrated them for representing the victory of grassroots culture over official or elite culture, while others believed the show just encouraged young people to seek out overnight fame. Along with popularity came increased government scrutiny. The State Administration of Radio, Film and Television (Sarft) released a series of specific measures to regulate entertainment programs (particularly talent shows) in 2007 and a planned 2008 season of Super Girls was cancelled.
A spokesman for Hunan Satellite Television told the media late last month that a revival of the televised singing competition had been approved by the Sarft, though not without several conditions attached.
These conditions include the following: the competition may last no more than two months (about half the length of an American Idol season); episodes may only air after 10:30 pm; judges must be appropriately dressed and use proper language; competitors are not allowed to hug each other or shed tears on stage; and there must not be any fan groups cheering for contestants in the studio audience. Meanwhile, all forms of public voting for contestants, including mobile text messaging and online polls, will be prohibited, as reported by the Chinese-language media.
It's all part the government's effort to purify TV programs, though some say it will leave the show somewhat 'unhappy'.
However, the prospect of singing stardom has left many women eager to participate, Since the application process for the latest round of competition got under way May 1, more than 50,000 hopefuls have registered for auditions, many of them signing up online, reported QQ.com on its Chinese-language entertainment news site. Hunan Satellite TV executives have said they would select the best singers who are suited to the tastes of general public, according to Xinhua.
Juliet Ye